Silverist
Silverist is a clean haircare brand built around one bold idea: natural gray hair deserves to be seen, celebrated, and supported. Our formulas blend plant-based ingredients with proven actives to care for all tones of gray, silver, and white strands from root to tip—while promoting scalp wellness.
Understanding that “gray” hair is actually de-melanated hair, our products are designed to provide subtle toning, restore softness and shine, and protect against heat and humidity.
Developed for and tested on natural gray hair, we center the silver hair experience at the core of everything we do—because it’s not an afterthought. It’s the point.

Credo Journal
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Credo Journal
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Every product we sell meets The Credo Clean Standard™
We offer clean beauty vetted to the highest standard.
Know where your products are coming from
We want to know where ingredients come from and how they were made.
Humane treatment of humans and animals
Clean beauty should include the just treatment of humans and animals.
Leading the way in sustainable packaging and recycling
We co-founded Pact to tackle beauty’s packaging waste problem.
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