









- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types.
Why we stand behind it
A 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows* – and suitable for even the most sensitive skin. These fully customizable facial tanning drops work with your skin tone to deliver a buildable, sunkissed glow that looks even better than the real thing. No streaks. No fuss. No irritation.
Easy to use and odour-free, this innovative hybrid formula is powered by plant-derived DHA for a universal healthy-looking tan, Hyaluronic Acid to hydrate and smooth, and a Biomimicking Ceramide Complex to support the skin barrier.
Pai made this for: Everyone – including dry, sensitive or acne-prone skin – for a buildable, natural-looking tan.
Buildable, natural-looking tan
Instantly hydrates
No streaks, irritation or breakouts
The glowing results were proven in independent consumer trials**:
88% said it gave skin a natural-looking tan
80% said skin felt hydrated
92% said it caused no irritation or breakouts
Clinically proven for sensitive skin
Like the rest of Pai Skincare’s range, The Impossible Tan™ has been independently patch tested and dermatologically approved to be suitable for sensitive skin.
Certified clean
This product is certified COSMOS Organic, a standard that guarantees the sustainable management and efficient use of natural resources. It’s also cruelty-free and certified vegan.
*Based on a clinical study on 22 subjects
**One week independent consumer trial on 112 subjects
Key ingredients
Natural DHA
Hyaluronic Acid
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
Organic
Paraben Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.

Usage
"Apply evenly to cleansed, dry skin. Massage into skin until fully absorbed. Allow up to 48 hours to develop.
Wash hands immediately after use.
How many drops?
2 = Light glow
4 = Medium glow
6 = Deep glow
Or, mix 2-12 drops into a serum or moisturizer for a gradual, buildable tan. The more drops, the deeper the tan."
Full ingredient list
Click or tap an ingredient to learn more
Fragrance
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountPai
Pai’s mission is to lead the way with innovative, results-driven organic skincare. Created for anyone that wants to treat their skin – no matter how sensitive – to the best natural ingredients without compromise. Every single Pai product is formulated and manufactured in its West London HQ. Pai products are certified organic by COSMOS, the Soil Association, the Vegan Society, Cruelty Free International and is London Living Wage accredited.
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