Ilia
Soft Focus Blurring Blush
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types
Why we stand behind it
Inspired by the blurring effect of a camera lens, this foolproof formula diffuses pores and texture for a smooth veil of color with a blurred, dimensional finish. Light-filtering powders blend, build, and layer seamlessly—while skincare ingredients hydrate, smooth, and firm over time.
Clinical Results: In a clinical study of 52 people:
94% said it blurs and smooths skin texture.*
94% said the color lasted all day.**
94% said their skin looked smoother and more refined after 28 days.***
Immediately(*), after 8 hours and in a 12-hour instrumental test (**), and after 28 days (***).
Key ingredients
Soft Focus Complex: Blurs and smooths with the perfect ratio of light-filtering powders.
Edelweiss Extract: Multitasker that helps lift and smooth, making skin look more youthful.
Winged Kelp Extract: Potent replenisher that restores hydration and supports firmer skin.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Fragrance Free
Alcohol Free
Soy Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Dip the ILIA Precision Powder Brush (sold separately) into the compact and tap off any excess.
Sweep onto cheeks in soft, circular motions.
Apply in layers for more intense color payoff.
Layer under or on top of Multi-Stick (sold separately) for multidimensional cheek color.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Ilia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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