








- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types, tones, and ages.
Why we stand behind it
This gradual self-tanning moisturizer is formulated with hardworking ingredients, including multi-weight hyaluronic acid, shea butter, apricot oil, fermented aloe vera, and natural plant-based DHA. The formula nourishes and visually enhances skin’s texture and tone while providing deep hydration and a buildable, long-lasting glow that develops with daily use—from a natural sun-kissed look on day one to a bronzed radiance by day two.
Key ingredients
Triple-Active Hyaluronic Acid: A blend of three molecular weights that deeply hydrates multiple layers of the skin to visibly smooth, firm, and enhance radiance.
Shea Butter: An emollient rich in fatty acids that helps strengthen the skin barrier while soothing, moisturizing, and replenishing the skin.
Plant-Based DHA: A natural self-tanning active that adapts to all skin tones, delivering a natural-looking, customizable glow.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Alcohol Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.

Usage
Exfoliate and shave 24 hours before application.
Apply evenly as you would a regular body moisturizer. Start from the legs and work up in stages for a seamless application.
Work excess product over the hands and feet. Wash hands thoroughly after use.
Apply daily until you reach your desired glow.
Customize:
One day: sun-kissed glow
Two days: deeper bronzed finish.
Pro-tip
When used like a regular body moisturizer, it delivers a sun-kissed glow after one day and a deeper, bronzed finish after two.
Full ingredient list
Click or tap an ingredient to learn more
Fragrance
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
Powered by ClearForMe
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountSelf Glow by James Read
Self Glow by James Read is skincare-first sunless tanning. Powered by advanced skincare actives, vegan formulas, and a commitment to sustainability, it delivers a glow that feels as good as it looks—effortless, radiant, and nourishing. James Read is a sunless tanning expert with over two decades of experience and a legendary reputation as The King of Tanning. His signature golden touch has graced icons like Lady Gaga, Mariah Carey, and Kate Moss, and he’s been trusted by designers such as Tom Ford and Burberry for fashion shows and editorial shoots. Over the years, James’s eponymous brand earned more than 35 beauty awards and a devoted global following—but he didn’t stop there. As the tanning category evolved, so did his vision. He trained as an esthetician to deepen his skincare expertise and reimagine what modern, natural-looking tanning could be. Self Glow is the result—an elevated collection designed to work with all skin tones and types, delivering a customizable glow on your terms.
SHOP ALL Self Glow by James Read