Sweed Beauty
Cloud Mascara
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
Sensitive skin
Why we stand behind it
The clean, flake-free and smudge proof formula is gentle to sensitive eyes and nourished with Panthenol (Vitamin B5) and creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place.
Lightweight, flexible and endlessly buildable formula that leaves your lashes glossy and holds a curl that stays.
Flake-free formula that stays all day and doesn't clump or smudge.
It’s water resistant but not waterproof and can be effortlessly removed – no scrubbing or tugging required.
This product is vegan and clean
Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances.
This product is also gluten-free.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
Fragrance Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length.
Allow a few seconds of drying time between coats to build the most extreme lash drama.
Layer as desired for a more dramatic lash look.
Excellent to use together with false lashes.
Pro-tip
Pro tip: Get the most out of your eyelook - use our award-winning Eyelash Growth Serum (sold separately), that makes your lashes longer, fuller, darker and also gives a beautiful curl with gloss-effect.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Sweed Beauty
Loved by makeup artists around the world - Sweed is known for vegan and clean beauty with professional performance. Founded by makeup artist Gabriella Elio, Sweed was born from 20+ years of experience in the industry. From award-winning Mascaras and prostaglandin-free Eyelash Serum to a curated makeup assortment with viral favorites and modern staples. For every mascara sold, Sweed is rescuing one sea turtle.
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